Setup + Audit
Google Tag Manager
Data layer design, e‑commerce events, triggers, templates, and versioning.
GTM — Implementation details
- Data Layer schema and naming conventions
- Event mapping (add_to_cart, begin_checkout, purchase)
- Consent Mode v2 integration
- Template management and environments
GTM — QA & Release
- Preview & Debug
- Workspace & versions
- Rollbacks
GA4
Google Analytics
GA4 measurement plan, conversions & audiences, consent mode, BigQuery linking, and reporting.
GA4 — Measurement plan
- Conversions and key events taxonomy
- Audiences for remarketing and LTV
- BigQuery export and data modeling
- Looker Studio reporting packs
GA4 — Reporting
- Explorations
- Attribution
- Looker Studio templates
Feed
Merchant Center
Product feed validation, schema.org markup, error resolution, and CSS / multi‑country launch.
Merchant — Feed health
- Diagnostics cleanup & disapproval fixes
- Schema.org Product markup
- Multi‑country and CSS configs
- Performance monitoring
Merchant — Optimization
- Title & image QA
- GTIN / MPN completeness
Maps
Google Maps
Maps/Places API keys, billing, quota management, and location components integration.
Maps — Integration
- Places Autocomplete and Geocoding
- Billing & quotas setup
- UI components for maps
Maps — Components
- Markers & clusters
- Directions
Advertising
Google Ads
Campaign setup, conversion tracking, audience optimization, and performance analysis.
Ads — Campaign Setup
- Account structure and naming
- Conversion tracking implementation
- Audience and targeting setup
- Bid strategy optimization
Ads — Analytics Integration
- GA4 attribution linking
- Cross-platform reporting
- ROAS measurement
Lodging
Google Hotel / Hostel
Price & availability feeds, partner connections, and tracking setup.
Hotel — Connectivity
- Rates & availability feeds
- Partner integrations
- Attribution & tracking
Hotel — QA
- Feed validations
- Price accuracy
Consulting
Technical Support
Fast‑response SLA, documentation, training sessions, and code reviews.
Support — SLA
- Guaranteed response windows
- Playbooks and checklists
- Code reviews and training
Support — Enablement
- Training plans
- Documentation sets
Search Console
Google Search Console
Search performance monitoring, indexing optimization, and technical SEO insights.
Search — Performance
- Search query analysis
- Click-through rate optimization
- Core Web Vitals monitoring
- Mobile usability fixes
Search — Technical SEO
- Crawl error diagnosis
- Sitemap optimization
- Structured data validation